ExperiGreen Lawn Care has a location in Livonia. // Courtesy of ExperiGreen

Detroit’s Huron Capital Invests in ExperiGreen, Launches Residence Garden Care Platform

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ExperiGreen Garden Care has a location in Livonia. // Courtesy of ExperiGreen

Huron Capital has invested in ExperiGreen Garden Care of Indiana, launching the Detroit-based middle-market non-public fairness agency’s residential garden care platform. The quantity of the funding was not disclosed.

The partnership brings Huron’ Capital’s historical past of scaling providers companies along with a management staff and board of administrators that has amassed a long time of expertise at corporations together with Scotts LawnService, Barefoot Grass Garden Providers, TruGreen, and Actual Inexperienced Programs, amongst others. The platform is being developed by way of Huron Capital’s ExecFactor technique.

ExperiGreen’s govt management staff will stay absolutely intact and proceed in its present roles as a part of Huron Capital’s funding. Along with President John Moehn, the staff contains CFO Mike Goodrich, COO Dana Irwin, in addition to long-time ExperiGreen investor and Chairman Joe Kucik.

“Mike, Dana, and I are thrilled for this partnership as we work to transition from a regional garden care start-up to a nationwide participant of scale with Huron,” Moehn says. “We felt strongly in regards to the sources and experience that Huron and outdoors board members, Joe Kucik and David Alexander, deliver to the desk that can propel our enlargement initiatives.”

The corporate has lengthy been majority-owned by Kucik, who beforehand based Actual Inexperienced Programs, a software program firm that powers 1000’s of U.S. unbiased garden care companies.

“We have been at an inflection level for ExperiGreen this yr having solidly constructed the six regional branches that have been launched in 2017 and at the moment are laying the groundwork for extra formidable progress,” Kucik says. “Huron has a wealth of expertise and sensible information, alongside a proper worth creation playbook, for how you can help our ambitions to develop nationally.”

For the initiative, ExperiGreen — which has a location in Livonia — will staff with Alexander, who served as CEO of garden care firm TruGreen for six years.

“Joe and I’ve identified one another for years and I’m happy that we now have a possibility to work collectively to assist administration in constructing an awesome firm,” Alexander says. “I’m additionally thrilled to work with Huron and Brian Rassel on one other residential providers portfolio firm.”


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